Articles on: How Licensing Works

What is PLR?

PLR stands for “private label rights” and is also known as brandable content, licensed content, or done-for-you content. These are just different terms for the same thing.

It simply means you get a "non-exclusive license" -- which means others might also license the same item, just like stock photos.

It’s simple… You pay for a license once and you keep 100% of the profits. No ongoing license fees or royalties. And no attribution necessary.

Licensed content is literally EVERYWHERE.

You’ll find licensing in digital goods like stock photos and software… physical goods like toothpaste and technology… coaching resources like courses, content, and books.

But because of its very nature, it’s hidden in plain sight!

Most people don’t know (or care!) whether a product was licensed or not. If it fulfils a need and is useful, they happily exchange money for value.

Common Questions

Q: What if I get found out?

A: Great question. See: Is PLR ethical? Legal?

Q: How does PLR work?

A: See: How does private label content work?

Q: What makes the Content Library different?

A: A lot! See: What makes different?

Updated on: 21/10/2019

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